For personal or technical information Intelligent Play may collect via the Site, Intelligent Play may store, use and analyse that information to provide and improve its services and as otherwise set forth herein.

Intelligent Play may disclose personal and technical information to third party service providers and to affiliates or related companies providing services to or on behalf of Intelligent Play, in each case on the condition that they agree to treat your information in a manner substantially in accordance with this Privacy Policy.

Intelligent Play may use your information aggregated with that of other users.  In such cases, any personal identifying information will be stripped and the aggregate data will be completely anonymous.  This aggregate data shows overall trends in the use of the Unit and the Site, and may be used by Intelligent Play or third parties to improve the Unit and the Site or for marketing, research and other business purposes.

Except in the instances discussed in this Privacy Policy, Intelligent Play will not disclose your information to unaffiliated third parties without your consent.


Please note that we share customer information across Intelligent Play-owned business entities and companies working on our behalf, but only as described above in “Use of Information”.

  1. Third-Party Service Providers and Suppliers

We will not share your personal information with third parties except in responding to your requests for products or services.  Intelligent Play may contract with third-party service providers and suppliers to deliver complete products, services and customer solutions to our customers.  Suppliers and service providers are generally required to keep confidential the information received on behalf of Intelligent Play and generally may not use it for any purpose other than to carry out the services they are performing for us.  These service providers may change or we may contract with additional service providers to better accommodate our customers.

  1. Law Enforcement

Intelligent Play may disclose personal, technical, or other information when required by law to do so or as set forth below.  Such circumstances may include criminal or civil subpoenas, court orders, or requests by law enforcement personnel.  Intelligent Play will only disclose information when it has a good-faith belief that such disclosure is necessary to comply with applicable laws and regulations, to prevent fraud or illegal activities from being conducted via the Unit and the Site, to protect Intelligent Play’s property interests (including intellectual property), or to prevent imminent harm.  Such disclosure may be made to law enforcement officers, government agencies, other companies, lawyers, or agents.

  1. Change of Ownership

Should Intelligent Play or any related entities merge with or be acquired by another business entity or some or all of their respective assets acquired, including their customer information, Intelligent Play may share your personal information with such entities.


The Unit and the Site are not intended for use by children under 13 years of age, and Intelligent Play does not intentionally or knowingly collect personal information from anyone under 13.  No one under the age of 13 is allowed to transmit information via the Unit or the Site.  If you are under 13, please do not attempt to transmit any personal information to us.  Do not assist anyone under 13 to transmit any personal information to us.  If we learn that we have received such information, we will remove and delete that information.  If you believe that Intelligent Play may have received any personal information about a child under the age of 13, please contact us at the address at the end of this policy specifically identifying the information in question.


Intelligent Play takes appropriate measures to ensure the security of your information. However, Intelligent Play cannot guarantee that third parties will not overcome any such measures and gain access to your information for unauthorized purposes.  By using the Unit or the Site, you accept the risk that compromise of and unauthorized access to your information is possible.  To the fullest extent permitted by law, Intelligent Play disclaims any warranty or guarantee that your information will be protected from misuse, appropriation, alteration, or loss, and you accept the risk of any potential resulting liability.


You may encounter links to third-party websites when using the Unit or the Site.  These links may have been placed on the Unit or the Site by Intelligent Play, by an advertiser, through the use of a third-party application, or in some other manner.  Intelligent Play makes no guarantees regarding the content, reliability, correctness, or safety of any third-party website accessed through links appearing on the Unit or the Site.  Intelligent Play does not control the content of these sites and does not supervise links posted by advertisers or applications.  Such sites may have different privacy policies or no privacy policy.  If you access any such links, you do so at your own risk.


If you have any concerns or questions regarding this Privacy Policy, Intelligent Play can be contacted via email at, or by postal mail at the following address:

performanceActive International Ltd
12c Drum Road
Co. Antrim, BT42 3NN
Northern Ireland